The hottest tire enterprises in Jiangsu face the c

Jiangsu tire enterprises face the challenge of new EU trade barriers

recently, the European Commission issued the relevant tire labeling regulation ec1222/2009. Since November 1, 2012, car tires, light truck tires, truck tires and bus tires sold in the EU must be labeled to indicate the fuel efficiency, rolling noise and wet grip of the tires. Many industry insiders believe that the regulation is another strict restriction after the EU REACH regulation limits the content of polycyclic aromatic hydrocarbons used in tires. The continuously strengthened tire standards, whether it is an inevitable trend of the industry or another malicious trade barrier of the European Union, mean that Jiangsu enterprises will face new challenges

it is understood that at present, the EU has become the second largest overseas export market for China's tire enterprises. The data from Jiangsu Rubber Industry Association shows that Jiangsu's tire export volume ranks second in the country. However, in great contrast to the excellent export results, many enterprises in Jiangsu currently cannot meet the rolling resistance requirements of summer tires in the European Union tire industry, accounting for about 38%, while winter tires account for about 50%. The latest energy-saving tires (the three major tire companies) can reach the range of B to C. At present, there is no tire that can reach a (b), and tires of grade D and above will be difficult to sell in the European market

in the face of the severe situation, many enterprises in Jiangsu have tried their best to deal with it. "All the other tires in our company have been labeled, and we began to transform as early as two years ago." As for the technical requirements of the new regulations, Berlin, chief of the technical section of Jiangsu Kunshan Jianda tire (China) Co., Ltd., said that the impact would not be great. "The company exports about 15% to 20% of the car tires to the EU. The tires exported to the EU will be sent to the EU local testing institutions for testing and certification, such as tire rolling resistance. We depend on the actual environmental protection actions of consumers. At present, most tires can reach grade D or E, and about 1% to 2% of high-end CHP tires can reach grade C. before the implementation of the new EU regulations, the company will further improve the tire standards."

Jiangsu Kunshan Zhengxin rubber (China) Co., Ltd. spent 350million yuan to build the only modern tire testing site in China in order to ensure the quality of its products. At the same time, the R & D center of the company, the introduction of R & D equipment and senior R & D personnel have also been enabled

of course, these enterprises have paid a higher cost for this. With the improvement of quality requirements and the rise of foreign testing costs, Berlin revealed that the cost of some high-end tires will increase by 30% to 40%

compared with large enterprises with strong strength, small-scale enterprises are not so lucky. According to relevant sources, in order to cope with the export and cost crisis, the common practice of some small-scale enterprises is to convert exports to domestic sales. What's more, they will replace the tread made of raw materials that originally needed 22 yuan/kg to ensure customers to run 10000 kilometers with the tread made of raw materials that could only guarantee 8000 kilometers, and the gap in quality decline caused by price increases will be filled by the company's free repair business

in this regard, it is the first model produced on Volvo's new global "scalable vehicle platform architecture (referred to as' SPA '). Industry insiders believe that after the formal implementation of the tire labeling regulations, difficulties certainly exist, but it is not a bad thing. As the price advantage of Chinese tires in Europe will be diluted by environmental protection and safety performance, this is forcing tire enterprises to "self-improvement". "There must be some impacts. From reach regulation to ec661/2009 vehicle safety form certification requirements to the current labeling regulations, these are just the beginning of tire supervision. With the development of the world tire industry, safe, environmental friendly and green tires have become the mainstream of the new round of development trend of the world tire industry." They also put forward relevant suggestions, such as enterprises should improve the quality control system and the testing platform of related projects, and improve technology from the production process to actively improve the environmental protection performance of products; At the same time, accelerate the development of foreign emerging markets, especially ASEAN, India and other countries that have signed free trade agreements with China; Implement the "diversification" strategy to reduce the risk of excessive concentration of tire export market

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